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Choosing ICT Tools: Proposition of a Model to Deliver Value for Clients

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dc.contributor.author Grise, Paulo en_US
dc.contributor.author Zuniga Huertas, Melby Karina en_US
dc.date.accessioned 2014-09-05T22:58:57Z
dc.date.available 2014-09-05T22:58:57Z
dc.date.issued 2013 en_US
dc.identifier.citation Journal of Technology Management & Innovation 8: 2013, Special Issue ALTEC: Research and Management at Firms, p. 189-200 en_US
dc.identifier.other e0718-2724 es_CL
dc.identifier.other 1239-2512-1-PB.pdf es_CL
dc.identifier.uri http://repositorio.uahurtado.cl/handle/11242/2239
dc.description.abstract Several tools of Information and Communication Technology (ICT) are being used nowadays to support customer relationship processes. Literature review shows that, in the selection and deployment of these tools, internal goals of productivity and efficiency predominate. In just a few situations, the objective is offering higher value to the client. Therefore, the objective of this research was to propose a process of selection and deployment of ICT tools geared towards offering higher value, in the business to business market. Primary data were collected in depth interviews with high-level executives responsible for ICT areas. For the content analysis, the ATLAS-ti software was used, searching for recurrent themes. A value oriented process for choosing and implementing ICT tools was then proposed. en_US
dc.language.iso eng en_US
dc.publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios es_CL
dc.rights Attribution 3.0 Unported
dc.rights.uri http://creativecommons.org/licenses/by/3.0/
dc.subject Information and Communication Technology en_US
dc.subject Organizational Market en_US
dc.subject Relationship en_US
dc.subject Information Technology en_US
dc.subject Value en_US
dc.title Choosing ICT Tools: Proposition of a Model to Deliver Value for Clients en_US
dc.type Artículo es_CL

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