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  • Implementing Open Innovation: The Case of Natura, IBM and Siemens 

    Ades, Cely; Figlioli, Aline; Sbragia, Roberto; Porto, Geciane; Ary Plonski, Guilherme; Celadon, Kleber (Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2013)
    This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing ...

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