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  • Choosing ICT Tools: Proposition of a Model to Deliver Value for Clients 

    Grise, Paulo; Zuniga Huertas, Melby Karina (Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2013)
    Several tools of Information and Communication Technology (ICT) are being used nowadays to support customer relationship processes. Literature review shows that, in the selection and deployment of these tools, internal ...

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