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dc.contributor.authorGrise, Pauloen_US
dc.contributor.authorZuniga Huertas, Melby Karinaen_US
dc.date.accessioned2014-09-05T22:58:57Z
dc.date.available2014-09-05T22:58:57Z
dc.date.issued2013en_US
dc.identifier.citationJournal of Technology Management & Innovation 8: 2013, Special Issue ALTEC: Research and Management at Firms, p. 189-200en_US
dc.identifier.othere0718-2724es_CL
dc.identifier.other1239-2512-1-PB.pdfes_CL
dc.identifier.urihttp://repositorio.uahurtado.cl/handle/11242/2239
dc.description.abstractSeveral tools of Information and Communication Technology (ICT) are being used nowadays to support customer relationship processes. Literature review shows that, in the selection and deployment of these tools, internal goals of productivity and efficiency predominate. In just a few situations, the objective is offering higher value to the client. Therefore, the objective of this research was to propose a process of selection and deployment of ICT tools geared towards offering higher value, in the business to business market. Primary data were collected in depth interviews with high-level executives responsible for ICT areas. For the content analysis, the ATLAS-ti software was used, searching for recurrent themes. A value oriented process for choosing and implementing ICT tools was then proposed.en_US
dc.language.isoengen_US
dc.publisherUniversidad Alberto Hurtado. Facultad de Economía y Negocioses_CL
dc.rightsAttribution 3.0 Unported
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/
dc.subjectInformation and Communication Technologyen_US
dc.subjectOrganizational Marketen_US
dc.subjectRelationshipen_US
dc.subjectInformation Technologyen_US
dc.subjectValueen_US
dc.titleChoosing ICT Tools: Proposition of a Model to Deliver Value for Clientsen_US
dc.typeArtículoes_CL


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Attribution 3.0 Unported
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